With approximately 45% of their member registrations already being done via mobile devices, eHarmony.com has just released an app for Windows Phone users.
The eHarmony app aims to make signing up for their dating service an easy process. Once a member, it’s now possible to create your profile and communicate with other members all through your phone.
Using the app you can receive your daily matches and contact any that you are interested in.
It’s also possible to check who has viewed your profile, who has recently updated their own, and use popular features like “What If” which allows members to find other singles who may be outside of their selected criteria, but may still be a good potential match.
Of course, the app allows you pay for your membership subsrciption as well: this can be done via Paypal or by credit card.
While they already had apps available for Android, iPhone and iPad, not having one for Windows Phone meant that a considerable percentage of the market may have turned elsewhere.
It may not be the biggest of the online dating sites, eHarmony.com does have quite an enviable success rate. Part of the reason for this is because users are sent member suggestions based on an analysis of each member’s personality. This has led to an average of over 400 people a day who have met on the site marrying in the United States alone.