Once: a Dating App That’s a Little Different

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The Once dating app is free and available for iPhone and Android

You may not have heard of Once, the dating app that launched in 2015, but if you are tired of using apps from any of the big players like Tinder you may want to give it a try.

What makes it different? Well, for a start, you only get one match a day. That’s right: with the Once app, less is more. No more scrolling through hundreds, if not thousands, of profiles of people you would not want to meet. Once makes it simple: each day at midday they will notify you of one match, and you have 24 hours to decide whether they are someone you may be interested in meeting.

What also makes it different is matches are picked by a team of matchmakers, not purely based on computer algorithms.

Another interesting feature is that if you are a Fitbit user, Once will look at whether your daily match increases your heart-rate to help it work out what profiles get the best reaction from you. This way they can (hopefully) offer you increasingly relevant matches.

Probably the biggest negative, and one that affects all new dating apps, is that the membership base is nowhere near as big as the most popular dating apps. However, it is doing particularly well in France, the United Kingdom and Brazil, and is gaining momentum as many users tire of the “cattle-market” feel of some other apps.

Once is free to download for the iPhone and Android, so why not give it a try? There are optional in-app purchases that will gain you additional features if you decide you like it. Let us know what you think!

Once app for iPhone
Once app for Android

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