Comedian and television personality Steve Harvey is behind the launch of delightful.com – a site that is supposedly aimed at those seeking a permanent relationship, as opposed to casual dating. It’s a partnership with a company called IAC who Match.com and the popular hook-up app Tinder.
The site follows the usual dating site format: sign up, upload a photo, create a profile then search for a compatible match. It’s not free – currently you can pay month by month at $29.99 or commit to a six month membership which works out at $17.99 per month.
There is not much in the way of articles that offer advice, in fact at the moment we can only find one single article. This covers safety tips for both online and when you actually meet up for a date. This is really the bare minimum a site making it’s profit from people who are seeking a relationship should offer. Mr Harvey has stated that they will be adding advice columns, but not having at least some material up at launch seems a little slack to us.
Right at the bottom of the homepage, in the footer, is a paragraph that seems to be there mainly to keyword stuff for popular search terms like “singles” and “dating”. Keyword stuffing is a fairly old and outdated tactic that was once popular for SEO (Search Engine Optimization). It’s kind of surprising to see that, as it is very awkwardly written and detracts from the credibility of the site.
Time will tell whether this really is a website that is about helping find long-term relationships, or turns out just to be another version of match.com and other popular dating sites.
You can read an interview with Mr Harvey on Forbes.