Dating app giant Tinder is taking legal action against newcomer app 3nder for what it alleges is trademark infringement.
3nder is a dating app aimed at singles/couples looking for the threesome experience. It seems that Tinder is suggesting that the name 3nder is an unfair allusion to it’s own name and likely to cause confusion to users.
Being a part of the Match Group (which owns other dating brands including PlentyOfFish, OkCupid and Match) means Tinder has deep pockets, but 3nder founder Dimo Trifonov is not going out without a fight. He has launched a social media campaign #TinderSuckMySocks to bring public awareness to the legal action.
Although compared to Tinder, 3nder has only a tiny share of the huge dating app market, it still claims half a million registered members and is hoping that public attention and pressure may help it’s cause.
You can read Mr Trifonov’s press release here.